When choosing an omnichannel solution, brands need to be mindful of the potential risks and legal exposure involved in adopting new channels. Not all messaging solutions are created equal, and it can be tricky to keep compliance principles in mind while trying to maintain the naturally conversational flow that makes messaging so desirable for customer service.

Because two-way SMS messaging is a permissions-based form of communication it's an ideal choice for brands wishing to drive up customer engagement. This ebook is for anyone interested in adopting two-way SMS into their CX suite, or anyone wanting to brush up on their regulatory knowledge but unsure exactly how or where to get started. In this ebook we explore how brands can communicate safely with their customers while delivering on their goal of a frictionless omnichannel experience.