When choosing an omnichannel solution, brands need to be mindful of the potential risks and legal exposure involved in adopting new channels. Not all messaging solutions are created equal, and it can be tricky to keep compliance principles in mind while trying to maintain the naturally conversational flow that makes messaging so desirable for customer service.

Because two-way SMS messaging is a permissions-based form of communication it's an ideal choice for brands wishing to drive up customer engagement. This ebook is for anyone interested in adopting two-way SMS into their CX suite, or anyone wanting to brush up on their regulatory knowledge but unsure exactly how or where to get started. In this ebook we explore how brands can communicate safely with their customers while delivering on their goal of a frictionless omnichannel experience.

LiveVox, Inc.

LiveVox is a next-generation contact center platform that powers more than 14 billion interactions a year. We seamlessly integrate omnichannel communications, CRM, and WFO capabilities to deliver an exceptional agent and customer experience, while reducing compliance risk. Our reliable, easy-to-use technology enables effective engagement strategies on communication channels of choice as well as quality management programs to drive performance in your contact center. LiveVox clients maximize their potential in an ever-changing business environment with a single view of the customer while also using our battle-tested risk mitigation and security tools. With 20 years of pure cloud expertise LiveVox is at the forefront of contact center innovation. Our more than 500 global employees are headquartered in San Francisco; with offices in Atlanta; Columbus; Denver; New York City; St. Louis; Medellin, Colombia; and Bangalore, India.

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